Wake Ups

75+ year old company, new face

75+ year old company, new face

Services

Digital

Brand Strategy

Marketing Materials

Visual Branding Identity

Client

Wake Ups

Location

Oaxaca & CDMX

Year

2025

Info

Wake Ups wanted to maintain their existing customer base, logos, and colours while giving the brand a new face and feel. Transitioning from a classic CPG brand to a lifestyle brand made the most sense, introducing the tagline "Up for It."