My favourite ongoing project, is We're Not Really Strangers events. With such a strongly curated brand with such strong cultural ties to the connection that feels sparse right now, bringing them into Billboard house for SXSW Offline Sessions day featuring talks with Noah Kahan and Mau P was a no brainer. The intimacy of the venue paired with the live music created an activation that people authentically loved. The green room setup created a beautiful moment with bands that were actually strangers prior to picking up the cards- and created even better collateral.